The world is changing before our eyes. Many people have heard about autonomous vehicles, intelligent homes, and industry 4.0, but do they know how it actually works? How to tell people about the Internet of Things and how to link this concept to Bosch? This was the task undertaken by Przemysław Pająk, the founder of Poland’s most popular technology website. For the purposes of the campaign, we invited him to a Bosch research facility in Germany where the appliances that will soon be a part of our homes, streets, and productions lines are being developed.
“We were looking for someone to guide the target group through the world of Bosch. Someone credible, ready to check things out for himself, but also able to look at technology both as an expert and a regular user. We decided that Przemysław Pająk, the editor-in-chief of the most popular Polish technology website, Spider’s Web, would be perfect for that,” Tomasz Michalik, the Chief Innovation Officers at Insignia, says.