Air conditioning, UV radiation, smog, an evening party, a bike ride, stress—all these factors affect out skin positively or negatively. You can clear your mind with some good sleep, but your skin needs the right cosmetics. Tołpa has been consistently emphasizing the importance of cleaning your skin, as this is the basis of correct care. There have been many myths on this topic, which can do more harm than good. This is why we prepared an educational campaign intended to change the habits of consumers and encourage them to clean their skin in four easy steps.
“Every day means a new story that leaves a mark on our skin. This is why, in the campaign, we used a clear and powerful symbol: artistic make-up.”